In ratings challenge, NBC and Fox revive old favorites
Reuters - Tue 14 May, 2013 7:47 AM ISTBy Liana B. Baker and Lisa Richwine REUTERS - Broadcast networks Fox and NBC are turning to proven favorites to lure new viewers next season, with Fox rebooting the defunct Kiefer Sutherland action series "24" and NBC bringing back Michael J. Fox in a comedy loosely based on his life. The two networks pitched their TV schedules to advertisers on Monday at the start of the "upfront" selling season, an annual rite when broadcasters try to persuade advertisers to shell out billions of dollars in advance for their new shows. ... More »In ratings challenge, NBC and Fox revive old favorites
