After shifting from Delhi to Mumbai in the late 80's, Mr. Rakeysh Om Prakash Mehra set up Flicks Motion Picture Co. Pvt. Ltd, and went on to direct over 250 commercials with reputed clients and for some of the biggest brands of the country including Pepsi, Reliance, Dabur, Bajaj Auto, BPL, Wills, Toyota and ICICI, besides showcasing and packaging MTV when they first came to India. It was in his commercials that the country's favorite star Amitabh Bachchan made his television debut with advertisements for BPL, followed with his music video debut with the catchy "Eir Bir Phathe'.
In the span of his career, he also made an award-winning documentary, "Mamuli Ram" for the co-operative giant "Amul' besides gaining an unparalleled list of clientele spread across the globe. In a bid to create the elusive combination of intelligent, yet commercially successful feature films, shifting focus to movies came naturally to him, and the success of his debut endeavor, "Aks'– the reflection (2001), starring Amitabh Bachchan, and Manoj Bajpai, went on to receive critical acclaim and won various national awards beside setting a trend and becoming a benchmark for better things to come.
In 2004, he set up ROMP Pvt. Ltd, which begins its journey with the Aamir Khan starrer, "Rang De Basanti'. Co-produced by UTV Motion pictures, the music of the film has been scored by none other than the maestro, A. R. Rahman himself. The movie is slated for a January 2006 release.
Besides giving finishing touches to "Rang De Basanti', Mr. Mehra is busy with the scripting and pre-production of his upcoming "Paanch Kaurav', "Delhi-6' and his first full length Animation film.
