Pic Courtesy: Dharma ProductionsThe universal appeal of Bollywood is quite evident. War correspondent Jason Burke said, "It seemed that the greatest bulwark against the resurgent Taliban was not the US-led 'Operation Mountain Thrust' but the extraordinary popularity of Bollywood soundtracks." During his stint in Afghanistan, he recalled the frustration of the Afghan fighters in Tora Bora when their shortwave radios tuned into "the drums and the flutes of local traditional music" and their complete "joy if they found Bollywood soundtracks".
Joyce Mariel, spokesperson for RTL2 in Germany, said, "Despite the cultural differences that separate people from the West with people from India, there are the feelings of joy, pain and passion which bind people together and moreover, people can relate to human failings and feelings which are the same everywhere."
The response to the Bollywood 'effect' can be understood in context to globalization. Bollywood has internalized and internationalized the film-making process in itsRead More »from Why NRIs love Bollywood