The ongoing tussle between actress Amisha Patel and T-series, the producers of Priyadarshan's Bhool Bhulaiya, is rapidly turning into a full fledged battle. The actress, who was very displeased with the film's publicity posters, refused to attend any of the promotional activities.

The latest is that the actress refused to attend the film's press conference held on Wednesday and the filmmakers are understandably upset with the actress for that. According to them, the film's posters were designed according to the script so they cannot understand why the actress is so upset. Apparently, the actress was advised well in advance of the press conference, but she conveyed to them, through her secretary, that she would not attend the event. Everyone else from the cast was present at the event, including Shiney Ahuja, Vidya Balan, Rajpal Yadav and Manoj Joshi. Akshay Kumar was not present at the event as he is currently out of town. But he had informed the makers of this in advance. According to Amisha's manager, however, when T-series called up, the actress was already committed to shoot for an endorsement and so could not attend the press conference. On another occasion, according to the actress's manager, they had adjusted her dates due to a photo shoot for the film. They assert that the actress is not the kind to back put of commitments. But sources close to the actress claim that she is very upset with T-series and the way the film's publicity has been done. She feels that she has been totally sidelined by them.