Washington, Oct 6 (ANI): It seems that Britney Spears' brand new "Gimme More" video has failed to get the singer some relief.

The pole dancing video, which premiered on MTV on Oct 5, has been severely panned both by the critics and the public.

The "Gimme More" video, from the singer's upcoming album, Blackout, to be released Nov. 13, shows a blond Britney Spears sitting at a bar with friends, watching a black-haired Britney Spears writhing around a stripper's pole.

"Our analysis: Looks like it was shot in one take on the cheap and then gussied up with a bit of cutting and camera work. There's no real choreography (just a bit of dancing near a pole) and all the smoke and mirrors - literally and figuratively - made us nauseous," People quoted Rolling Stone, as stating on its Web site.

Entertainment Weekly complained: "I've seen sexier pole work during an afternoon of fly-fishing."

However, there's some good news, for the video is being considered an improvement from her disappointing performance at the MTV Video Music Awards.

"It looked a little more energetic than the VMA performance and she didn't look as scared or as freaked out. But we just expect so much more and it's like, 'Oh, girl. Please just do something different. Come on," said JJ Kincaid, afternoon DJ at Z100 in New York. (ANI)