Pyramid Saimira Theatres Ltd is in the process of establishing family entertainment centres that provide wholesome entertainment. The company is also aimed at improving the distribution and marketing of films. The group has purchased the distributorship of Ajith's blockbuster Billa 2007. Currently there are 400 screens for this multiplex operator and the group has plans to establish about 2000 screens across India by the end of the decade. The company has also invested in digital technology and is towards developing network operations centre to convert and deliver digital prints simultaneously to multiple screens. Pyramid Saimira has already bought Azhagiya Tamil Magan, Kannamoochi Enadaa and the the Hindi movie Om Shanti Om. This move will definitely accelerate the Diwali race and will delight movie lovers to a great extent.