As if being showered with accolades for his work in Kattrathu Tamil is not enough, Jeeva has another reason to rejoice as his next film, Rameswaram, is awaiting a Deepavali release.

Meanwhile, its audio release was held on Sunday with much fanfare, and its live telecast on Sun TV was a treat to the audience.

This movie has music by Niru of Kalaaba Kaadhalan fame, a Sri Lankan Tamil himself. The audio sales of this movie have amazed everybody in the trade.

What's even more surprising is that the sales are not just across the state but the world. The reasons are not just the music but the lyrics of one particular song “Ellorayum Ettri Poga Kappal Varrumaa.” The song, about the plight of refugees waiting for a ship to take them to safer ground, has struck a chord with the Sri Lankan Tamil refugees. They seem to identify with the song at an emotional level, which has contributed to its success. The lyrics are soul stirring with the haunting musical score adding to it. This movie revolves around a Sri Lankan refugee and his travails in Rameswaram. Jeeva sure knows how to stay in the news.