For those of you who haven't had enough of Shah Rukh Khan already, we have more! CNN-IBN’s Rohit Khilnani caught up with the King Khan at yet another promotional event for his big Diwali release Om Shanti Om and quizzed him on the publicity blitzkrieg surrounding his film.

Rohit Khilnani: It is the first time you have gone all out to promote a film. Can we say you are the best producer?

Shah Rukh Khan: Not really. What happens is that every time, the bar is set a little higher. Like Don, for example, required people to come and see the styling. Om Shanti Om has come in at a time when it’s important that people come in hordes and see it during the celebration period. So depending on the kind of film, I go out and promote it. The next film that we do will have a bigger platform, thanks to you people, thanks to Nokia, communication, internet and networking now.

Rohit Khilnani: Has the problem with multiplexes and distributors been sorted now?

Shah Rukh Khan: Yes, it has been sorted out. Like the Godfather, I made them an offer they could not refuse. So I just want to tell everyone that advance booking is open now so please rush to a theatre near you and quickly buy all the tickets for Om Shanti Om and make it the biggest hit of the century.