Tuesday Nov 27 6:15 PM
Abid, Bollywood Trade News Network
Strange are the ways that the audience decides to change the fortunes of certain movies. It was not so long ago (November 9) that Shahid Kapoor's JAB WE MET was unceremoniously dumped in favour of Sanjay Bhansali's SAAWARIYA. And that, in spite of the fact that JAB WE MET was doing exceedingly well.Initially the decision looked absolutely correct because SAAWARIYA, rising on a publicity blitzkrieg, opened to very good houses, especially at the multiplexes. But it was a short-lived joy, as the collections nosedived from the fourth day itself. Though the first week saw SAAWARIYA netting a healthy 20-crores, exhibitors/distributors removed many of its prints and opted for JAB WE MET. And that just after a week.
In one of the biggest turnarounds, SAAWARIYA crashed unbelievably, netting around 3.75 crores in its second week (from India). On the other hand, JAB WE MET saw a jump in collections from 2-crores (third) to about 2.60-crores, during the same week (fourth) that SAAWARIYA crashed by over eighty percent.
Well, as they say, audience is God and it has been proved right yet again!
