Swaminathan, director of Pyramid Saimira Group was left speechless after a special screening of Thankar Bachan’s Onbathu Rubai Nottu.

The movie, supposedly, moved him so much that he has decided to promote the movie through his company. This is an effort by Pyramid Saimira to promote good cinema.

It has been decided to screen this movie, free of cost, in theatres that are a part of Pyramid Saimira Group. It is to be noted that the group owns about 100 theatres across the state. They have gone ahead and placed a ‘Hundi’ outside the halls so audiences can donate as per their wish after watching the movie.

This they feel would enable the film to reach out to a larger audience. A commendable effort from a business house that has nothing to do with either the distribution or release of this film in any way. Hope this isn’t a technique adopted for publicity and is extended to all films that of such high quality.