Bollywood Trade News Network

Levi Strauss (India) Pvt. Ltd. today announced that Deepika Padukone, the Bollywood beauty of the OM SHANTI OM fame will continue to be its national brand ambassador for their brand Levi Strauss Signature®. The brand also announced their new "Dart-to-Win" contest that would provide an exciting once in a life time opportunity for fans of Deepika to meet and greet with her.

Youthfull, confident, and with a mind of her own Deepika has come a long way since her initial foray into modeling. Her entry into Bollywood with OM SHANTI OM has won her rave reviews and has been recognized as the most promising newcomer to take the numero uno position in the Indian film industry in the near future.

"Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal - attributes that resonate with our brand values and positioning." said ATP Ramani, Business Head, Levi Strauss Signature™.

Targeted at the young and trendy college-goer, brand Levi Strauss Signature™ depicts 'collective individuality' - a strong 'youth' phenomenon and highlights the "we are what we are" sentiment of the Indian youth.

Speaking at the occasion Deepika said, "It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. I look forward to working with Levi Strauss Signature® and am happy to endorse the brand."

The Levi Strauss Signature "Dart to win" contest encourages customers and fans of Deepika to register their opinion on Deepika in the exclusive Levi Strauss Signature® stores pan India. The most creative comment will be handpicked by Deepika herself. The winner will get their once in a life time opportunity to meet and greet with her and will avail an all expense paid trip and stay for one day. Open for all, the Dart to win contest starts on 11th December 2007 and will be open till 10th January 2008.

In addition to the contest is also a gaming activity scheduled at the Levis Strauss Signature™ exclusive brand outlets. Every purchase of Rs. 2500/- and above, will enable customers to partake of a dart game with three chances to aim at the dart board. The dart board depicts various freebies like one branded T-shirt, one pair of jeans, one watch and one travel bag. Customers could target any of the above by means of his/her darting skills and win any one of the valuable freebies irrespective of the number of right hits he/she accrues. This Dart-to-win consumer promotion is open from the 11th Dec'07 onwards and will remain till stocks last.