Wednesday Jan 9 1:50 PM
Bollywood Trade News Network
Ajay Devgan, Vidya Balan and Pankaj Kapur are using a unique technique to publicize their film HALLA BOL being released later this week.
Since the film is supposed to present the voice of the inner consciousness, it is being publicized with street plays in different cities in which one of three stars will be present.
Presented and distributed globally by Pyramid Saimira Theatre Ltd., the film HALLA BOL was publicized over the weekend in the capital with the presence of Vidya Balan.
A spokesperson for Pyramid Saimira said, "Regular modes of marketing have been used over and again. Reaching the real viewer through street theatre is direct interactive marketing. We are taking the local issues and awakening the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group."
The street plays are organized and conducted by senior theatre personality Om Katare and his artistes. The themes of all the plays are aimed at touching the core story line of the film.
"Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals and health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as sutradhaar, will tell them to use their voice together in unison, to go ahead and HALLA BOL against injustice. Be together in problems because what is one man's agony will become the second persons issue tomorrow. Do not keep quiet," explains Om Katare about their script and plans.
The producer Abdol Samee Siddiqui adds, "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays."
These plays will also be taken to Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai before the release of the film on 11 January.
HALLA BOL is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt Ltd. and directed/scripted by Raj Kumar Santoshi.
HALLA BOL is presented and distributed globally by Pyramid Saimira Theatre Ltd. Star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala.
Pyramid Saimira Group is one of the Asia's largest entertainment groups with business interests in film production, TV content production, theatre (exhibition), food and beverages and more. Its network includes 703 screens across 4 countries. It is currently Asia's largest theatre chain company. HALLA BOL is their first presentation of a Hindi Film.
