Bollywood Trade News Network

Bollywood Baadshah Shah Rukh Khan's magnetism seems to be boundless. His ever-growing popularity, fan list has positioned him as the most sought after Superstar not only in homeland but overseas also. This charmer bagged many honors and the latest one to add-on the list is the prestigious 'Insignia of Officer in the Order of Arts and Letters' conferred by the French government. "Entertainment is something where one cannot be selfish, as it is purely for others", king khan quoted humbly. "He also added that he was in this field only to entertain the audience. He furthermore jokingly said he loves the manner in which romance is depicted in French movies.

The French ambassador to India, Jerome Bonnafont, conferred the title on SRK after the inauguration of the first 'Rendezvous with French Cinema' festival on Sunday night. The film festival organized by the French Embassy along with Unifrance, an organization that promotes French cinema worldwide, kicked off with the premiere of 'Asterix at the Olympic Games'.

The Order of Arts et Lettres created in 1957 is one of the four Ministerial Honors of the French Republic. It was established to reward artists who have contributed to promote the field of arts and literature.

Some well-known recipients of the this award are Arundhati Roy, David Bowie, George Clooney, Tony Curtis, Celine Dion, Leonardo Di Caprio, Bob Dylan, Clint Eastwood, Jude Law and Bruce Willis.

The late evening function was attended by film personalities from both countries. Jerome Seydoux, chairman of Pathe, the biggest and oldest film studio in the world, also marked presence.