Mumbai: It seems the promotion of the film is becoming more important than the film itself. It is this same reason why Ajay Devgan and Ayesha Takia continue to publicise their comedy flick Sunday that turned out to be a dud at the box office.

Actors Ajay Devgan And Ayesha Takia walked into a suburban multiplex to watch there latest film Sunday on Tuesday. The idea was to promote the film through a unique "watch a movie with a star contest"

Though Ajay Devgan and Ayesha Takia’s latest offering at the box office Sunday failed to impress the few who watched it, however, the actors are still busy promoting the film with some post release publicity. Ajay and Ayesha met the winners of 'movie with the star contest', organised by Mumbai’s tabloid, Midday.

“We spoke to Mr Devgan and he said lets not keep this formal. Let us keep everything informal,” says Marketing Head, Neville Bastawalia.

Ignoring the questions on the films failure at the box office, the actors just continued with some well-rehearsed words of wisdom.

“It is nice to know that they have seen the film and they are seeing it again and they are appreciating the film,” says Ajay Devgan.

“I have seen the film twice its a very nice film,” says Ayesha Takia.