Curiosity around the sets of Madhur Bhandarkar’s much hyped, eagerly waited Fashion grows as breaches in security leak information and generate rumours.

The director is concerned that someone else could beat him to the story. Going by Bhandarkar’s thematic preoccupations – taking digs at the media in Page 3, business houses in Corporate, and organized begging in Human Traffic –it isn’t so hard to predict that Fashion is going to be a critique of the burgeoning fashion industry in India. He has the entire crew sworn to secrecy. When the new kid on the block, Neil Mathur, visited the director on the sets, speculations were rife about his involvement in Fashion. Later, the actor confirmed that it was just a casual chat.

Fashion is constantly in the news for all the tense secrecy shrouding it, where any piece of information leaked to the press (like a shot detail) turns up in print. The director is also worried that all this hype and unwanted attention could kill the film’s chances at the box office, or worse, have a rival movie on the fashion industry come out before his.

Kangana Ranaut’s now famous ‘wardrobe malfunction’ (the actress’ slip falls down) as she walks down the ramp in a scene from Fashion, has already generated huge talk. Ms. Ranaut’s boldness – basically, consenting to do this herself rather than a body double – is being seen by some people as brazen. However, Bhandarkar is determined to push ahead with filming, hoping for a grand, overwhelming reception unsullied by hype.