Saturday Feb 9 8:25 PM
Joginder Tuteja, Bollywood Trade News Network
Yash Raj Films, Aditya Chopra, Akshay Kumar, Saif Ali Khan, Kareena Kapoor, Anil Kapoor, Vishal-Shekhar, An action subject, A new director - Vijay Krishna Acharya And one catchy title - TASHAN!Now this is what you call as a project that just can't fail. All set to arrive on 25th April, the film is undoubtedly the most anticipated project of the season.
So can one say that it is about time for the film's promotion to begin?
Agreed that Yash Raj Films have traditionally reserved only around a month for promotion of their films. Also, even during this duration, the publicity is mainly low key without resorting to being on your face. But in the hindsight, when one looks at the fate of AAJA NACHLE and LAAGA CHUNARI MEIN DAAG, two major failures that Yash Raj Films had to suffer last year, it becomes quite obvious that TASHAN is a project which the production house would be banking on in a big way this year!
Keeping that under consideration, it may well be worth a thought to give the promotion of TASHAN an extra effort. After all it is not everyday that Akshay Kumar, Saif Ali Khan, Kareena Kapoor and Anil Kapoor come together in a single frame!
