Mumbai: Both Aamir Khan and Shah Rukh Khan pulled out all stops to promote their home productions last year, and though SRK seemed to have topped the box-office charts in 2007, Aamir seems all set to reign showbiz in 2008.

Aamir’s forthcoming film, a remake of the Tamil thriller Ghajini has reportedly already made Rs 90 crore.

According to reports, the Indian Film Company has bagged the domestic distribution rights for the Aamir Khan-starrer for an estimated Rs 53 crore. While its home video rights, overseas rights and satellite rights have been sold for another Rs 40 crore. Which brings the grand total to Rs 93 crore.

“With Aamir at the helm we are convinced that Ghajini will be one of the biggest films of 2008, so it’s a fair deal for us,” CEO of TFC Advisors, Sandeep Bhargava said.

Till now, the record for pre-release movie rights was for King Khan's Om Shanti Om, which was Rs 73 crore.

The reported record price that Ghajini has fetched now puts Aamir one notch above Shah Rukh Khan as both actor and producer.

While Shah Rukh's Om Shanti Om has made over Rs 90 crore in its 15th week, Aamir's Taare Zameen Par has already made Rs 85 crore in its eighth week. This despite the fact that Aamir's film was considered a more niche product.

“The number of prints that we released for TZP is just 470 as opposed to 800 plus prints of most blockbusters. Yet the film stayed on the sheer basis of its merit,” Head of distribution, PVR, Gaurav Verma said.

So while Shah Rukh Khan's overpowering presence everywhere makes him the more popular star, it looks like, Aamir Khan's saleability justifies his reported asking price of Rs 7 crore for a film.