Saturday Mar 8 7:55 PM
Joginder Tuteja, Bollywood Trade News Network
After running successfully sans any competition for last three weeks, Ashutosh Gowariker's JODHAA AKBAR has many more reasons to smile. The film is now expected to enjoy yet another open fortnight all for itself considering the fact that BLACK and WHITE has hardly turned out to be any competition.With extremely low collections (expectedly) ever since this experimental film by Subhash Ghai has opened at theaters, BLACK and WHITE is finding it tough to sustain itself at the box office. However, since the reviews have been mainly favorable with urban centers showing positive signals, the film may just about manage to find some foothold over the weekend.
Still, the occupancy so far (in the range of 10%-20%) is hardly the kind, which would be too much of a competition to the Hrithik-Ash starrer. The film has shown an amazing sustaining power ever since it opened to just-about-good start three weeks back.
JODHAA AKBAR has added close to 9 crores further in the third week which means that now this UTV film has crossed the 48 crore mark. Gaining a clear HIT status for itself with the progress it has made over the days, JODHAA AKBAR is now all set to cross the 50 crores mark this weekend and scale further heights as it enjoys an open fortnight all for itself before RACE strikes on 21st March.
