Vijay’s forthcoming film Kuruvi is already making waves. Despite the not-so-great response to his Azhagiya Thamizh Magan, Vijay continues to be popular among distributors. This has been proved by the fact that a Kerala distributor has obtained the Kerala rights of Kuruvi for Rs. 1.5 crores. The distributor is Mahi, who has previously produced and distributed two big films starring Suresh Gopi and Dileep in Malayalam. Vijay’s films are hot in Kerala right from his Thullatha Manamum Thullum, which set a record in Kerala. Pokkiri, released last year, collected more than the films of Malayalam superstars Mohanlal and Mammootty that were released around the same time. Even his Azhagiya Thamizh Magan did above-average business in Kerala. Kuruvi brings together the Ghilli team of Vijay, Trisha, director Dharani and composer Vidyasagar. The film is one of 2008’s most awaited films, thanks to the Ghilli success. The film, produced by Udhayanidhi Stalin, son of Local Administration Minister M.K. Stalin, is expected to hit theatres by May.