Thursday Mar 27 3:17 PM
- India's first Bollywood News Channel -
Mumbai, March 27, 2008: B.A.G Films & Media Ltd. unveiled its second channel E24 on Thursday, March 27, 2008. E24 would be the country's first entertainment news channel, targeted at all avid Bollywood fans, which in itself makes it non-specific to a particular age group. E24 is the latest feather in the cap of B.A.G Films' media division Broadcast24 – under whose aegis News24 and Dhamaal 24 were successfully launched last quarter and last year, respectively.