Forget Krissh or Dhoom; if you love Hrithik in action then you will get it all in your home, in one minute, condensed, crisp and only Hrithik - in full song.

The new Cinthol has put Hrithik through a maze of stunts and the macho man of Bollywood has put on a dazzling display on the small screen. By his own admission, Cinthol has more action than Dhoom 2 and that is saying something.

Kayaking, ocean diving, free running, bungee jumping, these are just a few of the things that Hrithik did in the course of a few days nursing an injured knee that doctors had advised him to rest. The results of course are there to see.

Cinthol might not be the biggest brand to endorse but it certainly has a legacy about it. Few have endorsed it before and all of them have been gentlemen, cool, casual and an ever-ready smile. Father and son Vinodh and Akshaye Khanna are the ones that come to mind first, of course, there was Aravind Swamy. Hrithik, while being all that, adds an additional dimension. So, can Hrithik put Cinthol right on top of the market?