Since last night, media has been a buzz with news that Bollywood's "ideal" couple Arbaaz Khan and Malaika Arora Khan were heading for a divorce. Turns out it's not a rumour, but actually a part of a publicity campaign for a product the couple will be endorsing together! Actors so easily blame the media for cooking up stories and spreading rumours, but now what do they have to say when actors use the media for publicity and mislead their fans? Apparently the campaign of the beauty product is such that it shows a couple growing apart after several years of marriage, only to rediscover their love for each other through the use of the product. Interesting concept for a campaign but isn't this taking publicity a bit too far? We are sure the couple must have received several calls and smses from their well wishers and industry friends and we aren't too sure how many of them will appreciate the truth when they come to know of it. But we truly do see Malaika and Arbaaz as an ideal couple and we hope that the news of their split being a publicity stunt is really true because this is one couple we want to see together forever!