Enkayaar, Bollywood Trade News Network

Who would have thought just a few days ago that a war on issues would be fought through Blogs and more so by Big B who has taken upon himself to fight his war through the blogs that he writes for BigAdda.com. What better way to generate the hits, than to initiate a war of words in the public space and let the hits rule the cyberspace.

In fact personalization and exclusiveness is becoming a new mantra for entertainment industry, where personal alignments and affiliations which dominated the way the films were being made, being extended to the public space either through exclusive film deal or through exclusive blogging. Take for instance UTV's film channel now has all the films that UTV is producing, and they are producing some really good films, would be shown through telecast on the UTV's channel and to bring in exclusivity the promoters are also claiming to show the unedited version of the film, the film under question being JODHAA AKBAR which would accentuate their process of revenue generation. In the same manner Yash Raj films is planning an exclusive movie channel. In such a scenario where the biggies are also entering into the arena of film telecast where would it leave the average movie channels is anybody's guess.

As the entertainment industry is gearing up to maximize revenue exclusivity seems to be defining the trend, and the element of exclusiveness is loaded with the element of novelty. The nature of content is going to be positioned as the factor to mesmerize the eyeballs to be grooved and stuck on either the web sites or the exclusive TV channels.

The exclusivity could be a blessing in disguise as it would be able to bring out many a recluse from their hibernation into the public domain to seek the attention of the public. In the real sense of terms the public which had clamouring for the information would now be bombarded with information and it would be the sweet will of the public to decide which content it wants to choose. The ivory towers would be broken.