Priyanka Chopra dyed her hair to red for Harry Baweja's film LOVE STORY 2050 and this she did twice ….from black to red to black and back again to red during the progress of the film. This is first time in the Hindi film industry for an actor to dye their hair to a totally different colour….Usually actors wear wigs or get colours which are more natural. The look is the brainchild of Harry Baweja, make up maestro Mickey Contractor and hair stylist Thea.

Speaking on this, Harry Baweja said, "The idea was to have a look that people could imagine and relate to in future. We didn't want them resembling aliens or looking as if they've landed from Star trek. The film is set in the future but it's not about space travel. It took us six months to zero in on the final look".

He further added, "The biggest challenge about coming up with Priyanka's futuristic look was to predict fashion trends 40 yrs ahead of its time and match those trends to the essence of the character and interest of the viewers".

The film stars Priyanka Chopra, introduces Harman Baweja and Boman Irani, Archana Pooran Singh, Dalip Tahil, and Shishir Saxena. The music of the film has been given by Anu Malik with lyrics by Javed Akhtar.

Watch out for Priyanka's red hair avatar on 4th July 2008.