The art of blogging has really touched new heights within Bollywood. It has now become the ideal space to take on your opponents and let loose. Ask Amitabh Bachchan, who, is busy blogging these days. The ever so humble and diplomatic Big B, is a different person on his blog.

And the object of his ire is often Shah Rukh Khan. It is being rumoured that the Big B's blog is only up after it has received the green signal from none other than Aishwarya Rai, who dutifully goes over every word that her pa has written. Anyway, to come back to everyone"s favourite whipping dog, SRK. It seems that even Aamir has been taking potshots at him through his blog. He is believed to have proclaimed, on his blog of course, that he has a dog named Shah Rukh. However, trust SRK to take in a very sporting manner. He has laughed off the entire episode by saying that he has no copyright over his name. Earlier, Aamir had claimed that he, and not SRK, was No 1. Of course, it has been often been said of Aamir that he courts attention whenever a film of his is about to release. During Rang De Basanti, he took up arms for the Narmada Bachchao Andolan; during Taare Zameen Par, there was the Black controversy. And now, with his nephew Imran Khan's debut film, Jaane Tu Ya Jaane Na, he is taking on SRK. That may or may not be true, but this is sure, blogging is here to stay for our Bollywood denizens. Where else will they get a chance to lash out at each other and play their little games of one upmanship.