Bollywood Trade News Network

The most awaited animated movie this summer GHATOTHKACH - MASTER OF MAGIC, which is all set to release on 23 May 2008, at a dual announcement event released the music album of the movie and announced that the character GHATOTHKACH created by Shemaroo Entertainment as having been adopted by PETA as the official Brand Ambasaddor for their 'Save The Elephant' campaign. The story, direction and music for this film are by the famous Singeetam Srinivasa Rao, who is a veteran in the film industry and world renowned for masterpieces like PUSHPAK, APPU RAJA, MAYURI and SON OF ALADDIN. The star studded launch event was attended by likes of Master Shravan, the voice behind "Main hoon Ghatothkach" who also performed a live number, Mahalaxmi Iyer, Sunidhi Chauhan, Sudesh Bhosle, Shreya Ghosal, Sameer and the cast of 9X's 'Chak De Bachche'.

The magical musical score for GHATOTHKACH comprises of 8 foot-tapping numbers catering to all ages. The music is composed in seven languages including Telugu, Hindi, Tamil, Kannada, Malayalam, Bengali and English. It has been released by T-Series in all the six Indian languages worldwide. Prominent singers like Master Shravan, S P Balasubramanium, Chitra, Kalyani, Shrinivasan and Shwetha have lent their voices to the songs in other languages.

The life size mascot of GHATOTHKACH has been making appearances around town the past few weeks at select public places frequented by children and their families. Now with the PETA association, this adorable character will help spread the word not only about the upcoming movie but also on the special campaign related to the cruelty towards elephants.

The movie is co-produced by Shemaroo Entertainment and Sun Animatics. GHATOTHKACH - MASTER OF MAGIC is a feature-length musical animated film for the entire family. The story of Ghatothkach, lovingly called 'Ghattu,' explores his magical escapades, with an interesting mix of magic, action, romance, comedy, fantasy and is complete with foot-tapping songs.