Rs.50 million spent on promotion of `Khushboo'

indiaabroad


By indiaabroad
Tuesday Jun 10 5:50 PM

Mumbai, June 10 (IANS) Bollywood producer Pahlaj Nihalani, who is known for introducing new actors with big budget movies, said he has spent a whopping Rs.50 million for promotion of his latest musical love story 'Khushboo'.

The film, made on a budget of Rs.180 million, is due for release June 20 and stars two newcomers - Rishi Rehan and Avantika - in the lead roles.

The producer, who has completed 30 years in the industry, said the film which stars established actors does not require as much publicity as a film with a newcomer demands.

'The movie has two newcomers. If it would have been a Salman Khan movie, I would not have spent so much on it for promotion because a star's movie is always saleable. But, the newcomers need to be introduced properly as they do not have an existing fan following,' said Nihalani.

Known for introducing actors like Govinda, Suneil Shetty, Neelam Kothari, Chunky Pandey, late Divya Bharati among others, Nihalani said: 'I always believe in introducing new talents as they do not have an image. Besides, I feel the country is bursting with talents, and we as responsible producers should provide them a chance to prove their mettle.'

He does not believe in lineage of any actor and said: 'Most of the actors that I have cast do not come from film background. Whether be it Govinda, Suniel Shetty or any other. Even the actors of 'Khushboo', Rishi and Avantika do not come from a film background.'

Besides, introducing the lead actors, the film marks the debut of Rajesh Ram Singh as director. How did Nihalani take such a daring step? 'Big names do not decide the fate of a film. If the film is good, it will definitely work. Besides, after introducing so many stars I have full confidence on my selection.'

Khushboo is a love story between a Punjabi girl who believes in destiny and an ambitious south Indian boy. Avantika is playing the simple Punjabi girl while the south Indian ambitious guy, played by Rishi, wants to make it big within a short time. The story mainly revolves around their thoughts and ideology.

Pahlaj Nihalani, who produced the block buster hit of 1993 'Aakhen' starring Govinda and Chunky Pandey, has cast the same team of Raj Babbar, Shakti Kapoor, Chunky Pandey and Prem Chopra as supporting characters in 'Khushboo'.

Pahlaj said his next project will be a sequel of 'Aakhen' titled 'Aakhen 2' with the original cast.

The music of 'Khushboo', which consists of six tracks, has been scored by Adnan Sami and Bappi Lahiri.

'Khusboo' will hit the theatres June 20 along two other big films-Kumar Mangat's 'Haal-e-Dil' and Sahara One Motion Picture's 'De Taali'.

 
 

Related News

Pahlaj Nihalani's next With Newcomers - movietalkies

Fillmammker Pahlaj Nihalani, who completes 25 years in the industry, has decided to make his latest film with rank newcomers. Nihlani, who has worked with actors like Salman Khan, Akshay Kumar...
 
 

AANKHEN maker returns with KHUSHBOO - glamsham

Pahlaj Nihalani, whose all time blockbuster AANKHEN (Govinda, Chunkey Pandey) is amongst many other successful...
 
 

Adnan's musical season begins! - glamsham

Adnan Sami has been consistent when it comes to rendering chartbuster tracks. Last few months have witnessed number of popular Adnan Sami tracks...
 
 

Pahlaj Nihalani launches music label Dhol - indiaabroad

Mumbai, April 22 (IANS) Pahlaj Nihalani, the prolific filmmaker of the 1980s and he '90s who made hits like 'Shola Aur Shabnam' and 'Aankhen', has launched his music label...
 
 

KHUSHBOO in DDLJ and JWM mode? - glamsham

Is KHUSHBOO being set in DILWALE DULHANIYA LE JAYENGE and JAB WE MET mode? If the promos are anything to go by, it pretty much seems to be the case...
 
  • Most Viewed
  • Most Emailed
Yash Raj Films embroiled in another 'title' controversy
Friday May 9 4:50 PM   indiaabroad
 
Himesh Reshammiya's tapori lingo
Friday May 9 5:10 PM   glamsham
 
Sanju-Ajay to take on Bachchans!
Friday May 9 2:20 PM   glamsham
 
Saif Kareena in PAANCHVI PAAS
Friday May 9 4:40 PM   glamsham
Deepika's impressive line-up continues!
Friday Dec 14 3:55 PM - glamsham
 
Neha modifies - 'Only sex or SRK sells'!
Thursday Nov 22 4:00 PM - glamsham
 
Happy Birthday Rani Mukherji
Friday Mar 21 2:15 PM - glamsham
 
Hansikaa: I'm not doing any film with Shoaib Akhtar!
Friday Dec 14 4:40 PM - glamsham
 
Ash gets a lofty deal for Robot
Friday Feb 8 12:05 PM - behindwoods
 
 
 
Copyright © IANS India Private Limited, Copyright © www.indiafm.com , Copyright © Glamsham.com, Copyright © Galatta.com, Copyright © Cinesouth.com,
Copyright © Behindwoods.com, Copyright © Reuters.com, Copyright © Movietalkies.com, Copyright © Komal Nahata,
Copyright © ANI, Copyright © Indiabroadcast. All rights are reserved.
Copyright © 2007 Yahoo Web Services India Pvt Ltd. All rights reserved.
Privacy Policy - Terms of Service - Copyright Notice