Harry Baweja, the director and producer of Love Story 2050 does not want to leave any stone unturned when it comes to his dream project 'Love Story 2050'. He is going all out to promote his film and ensure that Love Story 2050 stays in public memory. A few days ago, he launched the merchandise of the film, and now he has associated with one of the leading jewellery brand, 'Ira' and launched the 'Love Story 2050' jewellery collection.

The launch was presided over by none other than the sexy Priyanka Chopra, who plays the female lead in the film along with Harman Baweja. They have worked hard on the design of the jewellery, as it had to be in keeping with the film's theme and time frame. For instance, the ring designed for this collection is not round but square shaped, and very trendy indeed. Every week, Harry is trying to come up with innovative ideas to promote his film. When we asked Harry if he didn't think it was hazardous to create such a lot of hype around the movie, he laughed saying, "the countdown has begun now. There are just nine days left for the release." After the release, Harry does not want to regret not having put in his best. Well, what is truly laudable is Harry's passion and his vision, which clearly comes out in the movie. But is also noteworthy is his business acumen as well.