Salman is not making an exception of his brother in law Atul Agnihotri. Though the actor is one of the star attractions of the latter's Hello, which is based on Chetan Bhagat's One Night At A Call Centre. The actor will not be available for the publicity promotions of the film, scheduled to release this Friday.

According to reports, the actor is very busy with his shoots and will not be able to make it for any of the promotional events. Despite the director being his brother in law, it seems that Sallu bhai is not making any concessions. According to sources, Salman's absence has come as a dampener as he is main selling point of the film, be it its music videos or promos which are being aired. But the director disagrees. He holds that they always knew that Salman would not be available for promos. According to Agnihotri, their promotions have also been planned around Bhagat, also one of the selling points of the film. Meanwhile, Salman spent his Eid in London, celebrating the occasion with the cast and crew of London Dreams. He is believed to have held the bash in his hotel suite and personally invited his producer Paramjit Singh, director Vipul Shah and co stars Ajay Devgan and Asin. This was probably the actor's first Eid away from his family. He is known to throw a bash every Eid at his Bandra residence.