Mumbai, Nov 4 (IANS) Integrated telecom services provider Bharti Airtel Tuesday announced its launch of Airtel digital TV in collaboration with its technology partner NDS which will secure, enable and enhance its direct-to-home (DTH) service.

Announcing the DTH launch, N. Arjun, executive director of Bharti Telemedia, said in a statement that, with the support of NDS, the telecom major would provide 'superior, state-of-the-art services to our DTH service customers'.

He said the DTH service was launched with VideoGuard conditional access (CA) and MediaHighway customised multi-lingual electronic programme guide (EPG).

The CA and DRM technology of NDS protects over 95.4 million digital devices around the world and secures service revenues of over $40 billion worldwide. Middleware from NDS has been deployed in over 98.7 million devices, the statement added.

The technology solutions of NDS have flexibility to allow Bharti Airtel to introduce future enhancements.