London, Nov 24 (ANI): British actress Liz Hurley has enraged animal rights activists by appearing in an ad wearing black "baby mink skin".

The 43-year-old model posed for the latest advertising campaign for Blackglama, the American fashion house known for the pedigree of expensive mink fur accoutrements.

She is shown pouting above a black mink coat.

Andrew Tyler, the head of the vegan group Animal Aid, said that the label's choice of Hurley showed how fur companies were struggling to sign up major Hollywood celebrities to model their clothes.

"If you ask me, promoting fur is in keeping with Liz Hurley's life of facile self-indulgence, but she should pause to remember the enormous animal suffering that fur represents," the Independent quoted him as saying.

"This in an international company that would presumably want a public figure of some substance.

"Liz Hurley strikes me as a rather trivial and decorative figure. It shows how the fur companies and fashion houses that use fur are struggling to attract big names to advertise their brands," he added.

People for the Ethical Treatment of Animals (Peta) also condemned Hurley for the controversial ad.

"It's shocking that she's taking money to wear baby minks, who are skinned at six months old for Liz's luxuries," said Robbie LeBlanc, the director of Peta Europe.

"Her wardrobe is now as dead as her film career.

"Millions of animals are electrocuted and skinned alive, suffering terribly for the production of fur. With so many fantastic faux furs available there is no excuse for the wearing of real fur," he added. (ANI)