Today's stars really understand the value of marketing and PR. Shah Rukh Khan, for instance, undeterred by the slightly cool response to Rab Ne Bana Di Jodi, has now shifted his focus to his home production Billoo Barber.

The superstar, who is currently shooting for Karan Johar's My Name Is Khan, will be spearheading the promotion and publicity of the movie, which has been directed by Priyadarshan. Besides SRK in a special appearance, the film stars Irfan Khan and Lara Dutta. But the surprise package of the film are the three special item numbers starring SRK and Bollywood beauties Priyanka Chopra, Kareena Kapoor and Deepika Padukone. The publicity blitzkrieg being planned by SRK will have the first of the film's promos going on air, starring SRK and Kareena. It is a number called 'Marjani Marjani,' which has been composed by Pritam and choreographed by Prasanna, a Priyan favourite. In the film, Kareena is playing herself, while SRK will be playing a filmstar, but not himself. The next to go on air will be the song promo starring Deepika. So, it's back to business for this Khan.