Australian Army's `Lara Croft' recruitment ad irks its female officers



By ani
Saturday Aug 4 6:33 PM

Sydney, July 28 (ANI): Australia's version of "Lara Croft: Tomb Raider" is being advertised by the country's army to encourage more women to join the forces, but those already commissioned, have voiced criticism about it.

Posters approved by the office of Australian Army Chief Lieutenant General Peter Leahy, depicts the modern woman Digger as a buxom, full-lipped wonder woman with a sculpted body wearing a tight-fitting uniform.

But the posters, on which the female soldier always appears to look like a million dollars - have caused some offence.

Included in the series are images of a uniformed brunette stirring a pot as a cook; wielding a large spanner as an engineer; singing up a storm with the army band and striding across the helicopter tarmac in a skin-tight flying suit.

The cartoon heroine fairly bursts out of her white medical gear in the Dental Corps poster.

"We want you" is the message scrawled across the posters in Indiana Jones script.

Unfortunately, many women in the military do not believe the "you" as depicted even exists.

They believe the posters send inappropriate signals.

One senior air force officer was appalled by the portrayal.

"I think they are woeful and say a lot about how army males see the world," she said.

The sexy Digger's male comrade is a chiselled-jawed man in skin-tight overalls.

A Defence spokeswoman said the posters were not designed for outside recruiting but rather to encourage soldiers to consider a change in trade.

According to well-placed sources, the offending posters are about to be recalled. (ANI)

 
 

Related News

HEYY BABYY to promote Sydney - glamsham

We have seen Hrithik's KRRISH, shot extensively in Singapore, promoting the place. Later, we had Shah Rukh Khan's DON...
 
 

'Hotel Rwanda' director eyes potential Cruise film - reuters

LOS ANGELES (Reuters) - The Oscar-nominated filmmaker behind genocide drama "Hotel Rwanda" is in talks with Columbia Pictures to direct an espionage thriller the studio has in the works as..
 
 

'Hotel Rwanda' director eyes potential Cruise film - reuters

LOS ANGELES (Reuters) - The Oscar-nominated filmmaker behind genocide drama "Hotel Rwanda" is in talks with Columbia Pictures to direct an espionage thriller the studio has in the works as..
 
 

Aboriginal masterpiece sets new art record - reuters

CANBERRA (Reuters) - A painting that hung for several years in a bank cafeteria has set a new record price for Australian aboriginal artwork, auctioneers Sotheby's said on Wednesday, confirming...
 
 

Hilary Duff leaves young fan in tears - ani

New York, July 25 (ANI): Hilary Duff recently left a young fan in tears after she refused to give her an autograph. It all began when Duff, her sister Haylie and their parents were enjoying some...
 
  • Most Viewed
  • Most Emailed
Yash Raj Films embroiled in another 'title' controversy
Friday May 9 4:50 PM   indiaabroad
 
Himesh Reshammiya's tapori lingo
Friday May 9 5:10 PM   glamsham
 
Sanju-Ajay to take on Bachchans!
Friday May 9 2:20 PM   glamsham
 
Saif Kareena in PAANCHVI PAAS
Friday May 9 4:40 PM   glamsham
Deepika's impressive line-up continues!
Friday Dec 14 3:55 PM - glamsham
 
Neha modifies - 'Only sex or SRK sells'!
Thursday Nov 22 4:00 PM - glamsham
 
Happy Birthday Rani Mukherji
Friday Mar 21 2:15 PM - glamsham
 
Hansikaa: I'm not doing any film with Shoaib Akhtar!
Friday Dec 14 4:40 PM - glamsham
 
Ash gets a lofty deal for Robot
Friday Feb 8 12:05 PM - behindwoods
 
 
 
Copyright © IANS India Private Limited, Copyright © www.indiafm.com , Copyright © Glamsham.com, Copyright © Galatta.com, Copyright © Cinesouth.com,
Copyright © Behindwoods.com, Copyright © Reuters.com, Copyright © Movietalkies.com, Copyright © Komal Nahata,
Copyright © ANI, Copyright © Indiabroadcast. All rights are reserved.
Copyright © 2007 Yahoo Web Services India Pvt Ltd. All rights reserved.
Privacy Policy - Terms of Service - Copyright Notice