Mumbai-based multiplexes boycott 'The Simpsons Movie'



By ani
Tuesday Aug 7 3:36 PM

Washington, Aug. 7 (ANI): A number of Mumbai-based multiplex chains boycotted 'The Simpsons Movie' over its opening weekend after a breakdown in negotiations with its distributors.

Warner Bros. India, which also handles 20th Century Fox product in the country, was reportedly demanding more number of screenings than the owners of multiplexes reckoned could be possible.

"Warners was demanding that we book at least five or six shows but that was impossible considering we had major Indian films opening as well such as 'Gandhi My Father' and 'Cash'. We decided to boycott the film altogether," Hollywood Reporter quoted Vishal Anand, the Marketing Manager for 50-screen chain Fun Republic, as saying.

The cinema chains that boycotted 'The Simpsons Movie' nationwide included Fame, Inox, Adlabs, Fun Republic, Cinemax, Movietime, and Citypride.

These chains also pulled Warners' another movie 'Harry Potter and the Order of the Phoenix', which was in its third week of a successful run.

However, a deal regarding the shows was reached with 20th Century Fox Australia on Monday, and multiplexes will be showing three shows of the film from Tuesday.

"We are now opening the film from Tuesday with about three shows," Anand said.

In Delhi, 'The Simpsons Movie' opened on August 3 on a handful of screens, thanks to a previous agreement with new Delhi-based multiplex chains PVR Cinemas, Wave Cinemas and Satyam Cinemas. (ANI)

 
 

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