Cycle rallies have long been a medium to drive in awareness messages, be it social or political, among the public. Director P. Vasu could probably be the first to introduce cycle rally as an advertisement gimmick to promote his movie. And the director has done it well, by clubbing it with public awareness messages.

Thottal Poo Malarum is P. Vasu’s forthcoming project in which he introduces his son Shakthi as hero. In an effort to publicize this film, a cycle rally was conducted wherein about 200 popular film personalities participated including Kushboo, Sibiraj, Vanitha Vijayakumar, Myilsamy, Madhan Bob, P Vasu and his son Shakthi.

The rally, headed by P. Vasu, was flagged off at 8:30 AM on 25th July. Starting from Anna Salai, Chennai, the rally was divided into 10 groups so as to enable them to cover as many places as possible.

Those participated in the rally carried placards with messages such as “Kudi kudiyai kedukkum” “Salai vidhigalai madhippom” and the likes. These placards were later planted at important traffic signals to catch the public eye. A novel attempt indeed. Will this reflect in the movie too?