Bollywood Trade News Network

UTV World Movies has signed up with Shemaroo World Cinema, for releasing its acclaimed library titles in the Indian home video market. Through this strategic association, UTV World Movies takes another step towards making contemporary, award winning World Cinema available across several platforms. Shemaroo World Cinema launched 5 UTV World Movies titles on Home Video recently.

Shemaroo launched the first five UTV World Movies award winning, blockbuster titles namely HOUSE OF FLYING DAGGERS; A TALE OF TWO SISTERS, A ROOM WITH A VIEW, LA ZONA AND THE PHANTOM LOVER.

The launch saw the presence of renowned director Madhur Bhandarkar with Shemaroo Entertainments Joint Managing Director Atul Maru, Director Hiren Gada and Executive Director of UGBL Shantonu Aditya.

The world cinema category is a sub-brand, under the umbrella brand of Shemaroo Entertainment. Shemaroo World Cinema has a collection of award winning titles of several renowned film makers like Jean-Luc GODARD, Akira Kurosawa, Pedro Almodovar, Roman Polanski, and Claude Chabrol among many others.

Shemaroo World Cinema has been indulging in various promotional activities and events to promote World Cinema among the potential target audience by regular screening of these titles at various outlets like educational institutions, rest-o-bars, pubs and clubs among others.

Hiren Gada, Director, Shemaroo Entertainment, shares his thoughts 'Within 3 months of releasing the first three Shemaroo World Cinema DVDs, today we are once again here, releasing the first five UTV World Movies titles on DVDs. We are extremely excited to see our catalogue enhanced. Our strong distribution network across the home video platform, along with great content from UTV World Movies is bound to create strong product presence and availability for the World Cinema fan.'

Shantonu Aditya, Executive Director, UTV Global Broadcasting Ltd says ''After successfully launching India's first world cinema channel across cable and DTH platforms in the country, we are very pleased to expand our content delivery model to include home video and further now our movies on DVD, we are confident of the combined strength of our content along with Shemaroo's acumen in the Home Video Market.''