We have heard him and loved his songs from movies like Silsila and Mukaddar Ka Sikandar. Well it's not for the first time that Big B will be seen dancing and singing on screen, but yes it will be the first time that Amitabh Bachchan will be lending his voice to an ad commercial.

Directed by Sujoy Ghosh who is also directing Big B in the forthcoming film Aladin, Bachchan will be singing for Himani Navratna Oil commercial for which he is the brand ambassador. The jingle has been composed by the versatile Vishal Shekhar. And from what we hear, Amitabh too spent long hours in the studio with the musicians and provided his own inputs. Needless to say, the dance is going to be one to watch out for, especially since it's been choreographed by the popular duo Bosco Ceaser. But so much is the magnetic pull of the legendary actor that when the team of Aladin learnt that Sujoy Ghosh was directing an ad with Bachchan, everyone from Vishal Shekhar, Sabu Cyril, Bosco Cesear to Sirsha Ray and Gabbana dropped all their tasks and reported to duty!

'It was amazing because before I could even ask them, they were there. It was like going back to the sets of Aladin." Says Sujoy, who debuted with the movie 'Jhankaar Beats'.

Speaking further about his experience about working with the Shehanshah, Sujoy elaborates, "He has an incredible energy level that comes across on the screen as well. We had an amazing time shooting the ad with him."

The ad film was conceptulised by Mudra Delhi and Produced by Boundscript.