Prabhu Deva is also known as India's Michael Jackson. Before starting off as an actor, he used to choreograph for song sequences in several Tamil films. He has given performances in a wide range of dancing styles. He has contributed immensely to Indian cinema and has won a number of awards. Prabhu Deva has also directed films and he won the Best Director award for Pokkiri starring Vijay. He will now choreograph a number of Bollywood stars for the forthcoming International Indian Film Academy (IIFA) awards. Amitabh Bachchan is the brand ambassador for IIFA and every year, the award function is held to commemorate the best in Indian cinema. Prabhu Deva is also accepting offers to choreograph for many Bollywood films and is among the most sought-after dance choreographers in India today.