Cool Productions' Pidichirukku speaks about love in an entirely new perspective. The film has attempted to portray the exact feelings associated with the expression of love. Story, screenplay, dialogues and direction of Pidichirukku are by Kanagu, who has worked as associate to A.Venkatesh and Lingusamy. Ashok, who has acted in Muruga, is the hero. Visaka, a new face is the heroine of Pidichirukku. Chida.Shenbagakumar is the producer of Pidichirukku. Music is by Manu Rameshan, lyrics are by Yugabharathy, Viveka and Rameshan Nayar. Editing is by G. Sasikumar and cinematography by D.V. Rameswaran.