Mumbai, Oct 29 (ANI): Bollywood actor Ajay Devgan turned a ticket seller at a movie hall here to promote his upcoming movie 'London Dreams'.

He took part in a unique promotional campaign by occupying the ticket seller's seat and sold tickets at the Galaxy Theatre located in Bandra.

Hundreds of moviegoers and fans lined up to for the advance booking of the film.

The actor was not present when a similar promotional event of the film took place in New Delhi. Salman Khan, the film's other lead actor, sold the tickets.

"As the film is about to be released, we are promoting it so that people come to know about it and can go and watch the film," said Devgan.

The fan frenzy almost got out of hand at times and the police had to control the crowd. They had queued up outside the ticket counter to catch a glimpse of their favourite actor. The actor felt quite mesmerised to see such huge rush of his fan followers.

"I think it was a different experience. I was feeling good after seeing their enthusiasm. So it was a great feeling," he added.

He obliged the autograph hunters as well as affixed his autograph on every ticket that he sold which the fans may retain as a souvenir.

Directed by Vipul Amrutlal Shah, 'London Dreams' is a story of two friends who drift apart because one of them gets fame and the other does not.

Salman Khan and Ajay Devgan are playing the role of two talented musicians from Punjab making it big in England.

This most awaited film of the year is slated to release on October 30. (ANI)