Pininfarina Sergio concept roadster

The Pininfarina Sergio, which debuted at the 2013 Geneva Motor Show, marks another odd name with an association to Ferrari. Unlike the LaFerrari hypercar, however, the Sergio is far more meaningful. It is named after the man Sergio Pininfarina, who guided the legendary Italian design firm for 40 years. The concept car revealed today is a tribute to the man himself, and a celebration of his vast contributions to the Prancing Horse.