What really clicked? Has he done some introspection? 'Various factors! The director [A.R. Murugadoss] had come up with a riveting script. I knew that would be its trump card. The marketing team also deserves to be complimented. Plus, the fact that I work in limited films - on an average, one per year - and that must've generated curiosity for this film... The credit should go to Murugadoss mainly. He deserves brownie points,' Aamir says with utmost modesty.