First among sequels


With Kyaa Super Kool Hain Hum set to hit the screens this week, here's why Bollywood always places its bets on sequels
When 'Kyaa Kool Hain Hum' released seven years ago, it was panned by the critics for its explicit content. But that didnot stop it from becoming a hit with the masses and using same scathing reviews, producer Ekta Kapoor is promoting her upcoming film and is confident that this film too will work well with the audience.
In 2012, Bollywood is going to churn out as many as seven sequels of its earlier hits, ranging from already released Jannat 2 to upcoming Dostana 2. While the former had nothing common with its original part other than the lead actor Emraan Hashmi, Dostana 2 will see Abhisekh Bachchan and John Abraham fight for Katrina Kaif. When asked why he chose to play with the 'Dostana' title again, Karan Johar was quick to tell the reporters, "As long as you make it exciting for people, the idea works. If something works and you can continue the same story, why not bring it back again with the same theme and energy?"
So why doesn't Bollywood shy away from exploiting a title?  This may be because releasing sequels is Bollywood's sure-shot way of making a film work. Normally sequels gain popularity among distributors and makers because of its recall value and that in turn acts as a less risk zone, due to the known mass popularity. It is easier to work with new script than experimenting with new characters. Earlier this month, Rohit Shetty who had set the cash registers ringing with his 'Golmaal' and 'Dhamaal' franchises failed to work his magic on 'Bol Bachchan'.
Bollywood's sequel story is not new. The earliest film to be turned into a sequel was the snake-drama Nagina which took on from where Nagin left off. In the first part, Sridevi and Rishi Kapoor die and Sridevi comes back as their daughter to avenge her parent's death. The nineties stayed away from sequels but riding on the success of 'Hera Pheri', the cast came together once again with another story. The film made money but couldn't hold a candle to its earlier part. But the idea worked and Bollywood set up its sequel shop.  In the last five years as many as 30 sequels have been churned out of Bollywood's factory.
Barring a few duds like Rakhta Charitra 2, Phoonk 2 sequels have always worked their magic at the box office. Trade analysts feel that Sequels are here to stay until Bollywood comes up with more original stories. Last heard Kunal Kohli is planning a sequel to 'Tere Meri Kahani'. Be scared. Very  scared.

First among sequelsWith Kyaa Super Kool Hain Hum set to hit the screens this week, here's why Bollywood always places its bets sequelsWhen 'Kyaa Kool Hain Hum' released seven years ago, it was panned by the critics for its explicit content. But that didnot stop it from becoming a hit with the masses and using same scathing reviews, producer Ekta Kapoor is promoting her upcoming film and is confident that this film too will work well with the audience.  In 2012, Bollywood is going to churn out as many as seven sequels of its earlier hits, ranging from already released Jannat 2 to upcoming Dostana 2. While the former had nothing common with its original part other than the lead actor Emraan Hashmi, Dostana 2 will see Abhisekh Bachchan and John Abraham fight for Katrina Kaif. When asked why he chose to play with the 'Dostana' title again, Karan Johar was quick to tell the reporters, "As long as you make it exciting for people, the idea works. If something works and you can continue the same story, why not bring it back again with the same theme and energy?" So why doesn't Bollywood shy away from exploiting a title?  This may be because releasing sequels is Bollywood's sure-shot way of making a film work. Normally sequels gain popularity among distributors and makers because of its recall value and that in turn acts as a less risk zone, due to the known mass popularity. It is easier to work with new script than experimenting with new characters. Earlier this month, Rohit Shetty who had set the cash registers ringing with his 'Golmaal' and 'Dhamaal' franchises failed to work his magic on 'Bol Bachchan'.Bollywood's sequel story is not new. The earliest film to be turned into a sequel was the snake-drama Nagina which took on from where Nagin left off. In the first part, Sridevi and Rishi Kapoor die and Sridevi comes back as their daughter to avenge her parent's death. The nineties stayed away from sequels but riding on the success of 'Hera Pheri', the cast came together once again with another story. The film made money but couldn't hold a candle to its earlier part. But the idea worked and Bollywood set up its sequel shop.  In the last five years as many as 30 sequels have been churned out of Bollywood's factory.Barring a few duds like Rakhta Charitra 2, Phoonk 2 sequels have always worked their magic at the box office. Trade analysts feel that Sequels are here to stay until Bollywood comes up with more original stories. Last heard Kunal Kohli is planning a sequel to 'Tere Meri Kahani'. Be scared. Very  scared.