Bollywood has become a cultural industry that is being actively projected as the "New India". A very significant influence that Bollywood has had is the commodification or the "Bollywoodization of the Indian wedding."
Gone are the days when ostentatious weddings were considered an embarrassment in a country where a huge section of the population was struggling for a meal a day. Weddings these days are marked by excessive expenditure and the new wedding industry has emerged complete with wedding planners who create the perfect "mise-en-scene", organize designer wardrobes, arrange for choreographed dancers and manage the wedding like a high-profile media event.
Planning a wedding and planners who make this possible are part of the booming wedding industry. It is not merely about decorating the mandap anymore, it is whether you prefer a palace wedding to a beach wedding or would you rather head to the mountains to exchange the sacred vows. If you prefer a beach wedding, then would youRead More »from The Big Fat Indian Wedding