Sunny Leone in Jism 2Every new Bollywood film claims that it will be breaking stereotypes but what the filmmakers actually do is package and market the product in a way that ensures salability. Does the audience feel cheated? I am sure they do but the collection of the first weekend rakes in the moolah by then. The same can be said about 'Jism 2' but if you are were just expecting lots of skin show, then the film is a total paisa vasool.
Vinayak Chakravorty in his review says that this film will guarantee a hit because everyone has been waiting for Bollywood's first erotica:
Look what the Bhatts have done. They have just beaten everyone in Bollywood - Aamir Khan included - in the game of clever marketing. Jism 2, more than a film, is a brainwork marvel at hardselling a porn star as B-Town's latest sex bomb. If hype over style and substance has become the mantra to ensure first-weekend spoils, Pooja has played her Sunny card well. The PR frenzy around the debutante sets a new yardstick for film marketing.Read More »from Y! Meta Review: Jism 2