First Cut

Will the SRK magic work this time?

SRK: The complete entertainerShah Rukh has been on a promotional spree leading up to the release of his superhero flick. For the past few days SRK is everywhere, doing what the audience love to see him do- giving the Big B a massage on 'Kaun Banega Crorepati', talking about how reel and real life blurs at times with Barkha Dutt on NDTV, telling his biggest fan, Farukh about his childhood on UTV STARS' 'Live My Life'.

Love him? Hate him? But you just can't ignore him. The thing about SRK is that he is total 'paisa vasool'. He might turn up late for every promotional event but he is sure to entertain once he arrives, saying the right thing, giving the right sound byte and ever ready to break into a dance or do the 'Chammak Challo' number wherever possible.

I am not sure how seriously Shah Rukh takes himself as an actor but he sure does take himself seriously as an entertainer. While a lot of Bollywood actors might refuse to do commercials and dance at weddings, SRK has no problem breaking into a spontaneous jig on demand. In his own words Shah Rukh had once said that he's like the 'madari', ready to perform anywhere.

RA.One releases today and it's interesting how King Khan responds to question about why the film is important to him. He talks about the time he has invested, he talks about the technology used, he talks about how superhero films are important for Bollywood but he never talks about the Rs 175 crore that has been spent on the making of the film. When asked about the budget, he nonchalantly dismisses it, as if it's no big deal. He says that it's more important for him to have tried something new and different from what he has been doing all these years. It's safe for him to play a romantic hero but can he be a convincing superhero?

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RA.One premieres in London