Creative people are often written off as people with limited understanding or interest in the financial aspect of any business. This notion is openly rubbished by Ashish Patil, Business and Creative Head — Y Films, the Youth Films Division at Yash Raj Films Pvt. Ltd. Most would have heard of his latest release, Luv Ka The End, that he has written and produced and he's busy writing two other films that he would be producing as well for the same banner this year.
What Ashish did before Y Films
Clearly, Ashish didn't appear out of thin air. With 17 years of experience in the media and entertainment business, he started his career writing copy for Contract Advertising and due to pressure to "get a real job" he went to Business School to major in Marketing. His love for creative brought him back to advertising and account planning at SSC&B Lintas where he handled a range of clients covering a 3rd of the agency's billings — from FMCG's, Pharmaceuticals and Consumer Durables to Alcohol andRead More »from Get to know: Ashish Patil