While movie trailers are supposed to give one an idea of what to expect, it’s just the tip of the iceberg when it comes to selling a film today. Film marketing has gone way beyond the usual and has come to appreciate and acknowledge the theme of the film to a large extent. The film is about a rockstar- let’s have a rock concert, the film is about an item girl- let’s get her jiggy on stage. The latest being- the Gangs of Wasseypur
franchise that plans to promote an electoral campaign through the streets of Mumbai and Delhi to promote the second installment of the political thriller. This initiative would be conducted by plastering the city with political posters where the two opposing contestants from the movie would be vying for your vote. While the first part
of the film garnered rave reviews, it left audiences curious and excited about the sequel. And this political campaign would surely connect with those who can't wait to know what happens in Part 2. Here are a few other innovative film promotions in recent times:Exclusive scene from Dangerous Ishhq
While most filmmakers rigidly guard the plot of their films, Vikram Bhatt actually chose to release a part of his film ‘Dangerous Ishhq’ before the release to create hype about it. Whether this one of kind idea managed to excite or thrill is up for you to decide. Watch the above video and take a call on whether it makes or breaks your multiplex plan for the weekend.
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