What to Read Next

Jaguar Project 7 is an F-Type on steroids: Motoramic Drives

Alex Lloyd
Motoramic
19 August 2013

"There is definitely a friendly rivalry between the various British automakers," says Julian Thompson, Head of Advanced Design at Jaguar. Last month, when Jag unveiled the Project 7 - a concept car based on the F-Type while paying homage to the brand's seven Le Mans victories between 1951 and 1990 - prior to its public debut at Goodwood, the success of this one-off design study was evident. With the car now on U.S soil, taking a trip to the lawns at Pebble Beach, Jaguar gave us a rare opportunity to take this stunning concept for a spin.

"Many of the British automakers are based in the same location in England," says Thompson, "so when you go to a local pub, there's usually design guys from other companies there. We're always give each other a hard time." I ask Thomson, one of Jag's top design gurus, what he thinks of British rival Aston Martin's CC100 concept, and whether there was any friendly banter between the two design teams? Thompson replies: "Well, I think the Aston's pretty ugly, to be honest."

I'd give the nod to Jaguar in this round too.

Project 7 remains based on the acclaimed new F-Type, while offering design cues from the D-Types of old; adding a hump behind the driver's head and painting it blue like the victorious D-Types of the '50s. It doesn't look like a car designed for aging golfers - a stereotype earned over the years - rather it appears modern, with a vintage flair. Jag's move to more visceral, contemporary styling is certainly paying off.

The engine remains from the F-Type V-8, but it's been coaxed from 495 hp up to 550 hp--requiring an uprated 8-speed ZF transmission to cope. The car is also around 40 lbs. lighter, and sits 10mm lower to the ground while sporting a lowered windscreen. Keeping with the lower theme, the driver sits 30mm lower, too.

While the suspension has been tweaked, it's merely to reengineer the chassis back to its original form, compensating for the aforementioned modifications. What this means is it drives like a normal sports car; it's supple over bumps and remains a comfortable place to be--unusual amongst concept cars. For my height, the driver's seat was too low, however, making venturing over crests an eerie experience.

The sound emitted from the upgraded exhaust system is borderline insanity. In fact, residents of the gated community where the car was located reportedly complained about the noise of the booming V-8; it probably didn't help that they roared by during the neighborhood's weekly homeowner's meeting. One of the benefits when creating a concept car is a lack of restrictions--exhaust noise being one of them; like the F-Type, it pops and bangs on the overrun, like being shot at by an AK47. Only the Project 7 deafens, turning the volume up to eleven, but it does so without being ostentatious.

The power, as far as I could tell without landing myself in jail, remains intoxicating. Delivery of said thump remains smooth and linear, unsurprising given Jag's use of the 550 hp V-8 in many of its other models, such as the XFR-S.

The Project 7 will never be sold; it's merely a design study--one that started via a simple sketch on a piece of scrap paper. The rough design looked so intriguing, head of Jaguar design, Ian Callum, immediately sought the green light to make it a reality. And I for one am ecstatic they did. But I'm even more ecstatic they actually let me drive it.

Learn more about how Jaguar turned the Project 7 from sketch into reality in the video below.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Drivers With No Tickets In 3 Years Must Read This

United States drivers are stunned that they never knew this. If you drive less than 50 mi/day, you better read this...

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Delta Reserve Credit Card

Earn Up To 40,000 Medallion Qualification Miles. Apply Now!

Turn ordinary roads into extraordinary adventures.

No matter the destination, excitement never takes a backseat in the versatile and capable Nissan Rogue.

Drivers With No Tickets In 3 Years Must Read This

United States drivers are surprised that they never knew this. If you drive less than 50 mi/day, you better read this...

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Get In The Zone With Fitbit®

What fitness goals are you striving toward? Fitbit® can help get you there by empowering you with each step you take in finding your fit.

Success is in Your Hands

A great career as a motorcycle technician is within reach. Click here to learn more.

How to file your taxes right now for $0

It's simple: file your taxes with TurboTax Federal Free Edition and you'll pay $0 for Fed, $0 for State and $0 to File. No tax knowledge needed!

Breakthrough Tactical Flashlight Released

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!