What to Read Next

Why ‘Avatar’ failed at Oscars?

Vantage Point
14 March 2011

The 2010 Oscars is behind us now and looking back, this year's battle appeared to be the David-Goliath show at the podium. The lesser mortal gave a big blow to Cameron's Goliath 'Avatar' - the much anticipated mega movie of all-time. Much to the 'hurt' of King James, his ex-wife took away the laurels becoming the first women ever in history to win the best director's Oscar coinciding perfectly with Women's Day! More than the battle of the sexes, the ex's sweet revenge or changing paradigms in Hollywood, 'Avatar's thumbs down at the Oscars is a matter of bigger magnitude. Commiserating with 'Avatar' fans, I couldn't get over the thought of why the epic blockbuster failed to impress the Academy committee.

Avatar has been going strong, grossing billions all over the world, breaking the 12- year collection record of 'Titanic'. 'Hurt Locker' on the other hand, is film people have started giving a thought to after its Oscar success. Why did 'Avatar' fail to have a make an impact at the Oscars?

Often the real has an edge over the surreal. Though Avatar narrated a story which has never ever been told before - out of emptiness, 'Hurt Locker' told the story of bomb defusing squad; something more real and happening. Thus it was like a battle between live-action performance versus digital technology. If the audience loved the gigantic weird looking Avatar over Jake Sully (Sam Worthington), then the credit definitely goes to technical innovation.

Besides, Cameron's baby - the concept of performance-capture or motion capture - which he had used in many of his earlier films was something too novel to the old school of acting where actors are judged by expression of the feelings and emotions over technical perfection. But Cameron himself had made it clear that his attempt was to capture the 'emotion' calling it performance capture technology as it includes capturing even the subtlest expressions of the actor and converting them to animate digital characters.

The success of the movie depends largely on audience interaction. The audience needs to empathise with the characters and in 'Hurt Locker', it was more a direct involvement while in 'Avatar', the involvement was further removed because of extensive usage of technology. But it would be dire injustice if you say 'Avatar'lacked emotions. It had everything - exposing the greed of humans, the decline of morals, and the ultimate victory of justice - redefining the word humanity in a rather abstract way. But again the plot required that mode of expression...the very concept of the movie would have made no impact if it was told in a different manner. Cameron could have made real or rather say clumsier Navi's but it's not about that. One must understand what he was trying to bring up there.

Some would say Avatar didn't bring tears to their eyes, but can they say that they watched the movie for 2 hours and 43 minutes simply appreciating the technical perfection? The beauty of Pandora owes to technical perfection, but if you have really felt being there, it has got something got to do with the story concept more than mere perfection. In fact performance-capture isn't that easy as it sounds. The pains beyond all their effort do require a better appreciation. Cameron and crew would be happy about the money they amassed, but nothing compares to the Academy honor. Four years of tiring effort of the crew deserved more than three Oscars. We may get another 'Hurt Locker', but another 'Avatar' ain't that easy.

A decade back, Cameron exclaimed at the summit of his achievement - "I'm the King of the world!", but he had to give away his throne to a Queen this time! But still, the king has got the masses! And the risk he took will take the movie industry to a long way.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Find Out When Top Brands Release 2015 Overstock

The calendar year changed, but warehouses are still full. Find out when top brands liquidate their 2015 overstock. Sign up, get notified. It's simple.

Ready for the game?

Save on a new TV, kitchen pot-luck essentials and great game-time food – just in time for the Super Bowl.

Shop Boutique Finds Up to 70% Off Here!

Discover the site millions of women visit everyday!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Hurry, Don't Be Late For This Very Important Deal!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Ever Googled Someone? Do A "Deep Search" Instead

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?

Compare rates. Save big.

We'll compare rates so you have more time for important things… like cats.

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Don't Let Wrinkles Stop You From Meeting New Women

Men: Before you consider spending thousands on getting a cosmetic procedure to look younger, you should..